Natural
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The word natural is controlled in law by the FSA. Customers cannot just use it to describe those things that are not natural.
Many ingredients we frequently use are not natural. Most vitamins and minerals used in supplements today are synthetically made in factories, so cannot be described as natural. Only those things that grew and have had minimal processing since can be called natural.
The text covering this is from the FSA document on the matter, which is called "CRITERIA FOR THE USE OF THE TERMS FRESH, PURE, NATURAL ETC. IN FOOD LABELLING" which you can view here from page 15.